Overall, I’ve made many changes on the current homepage. The searching process has been completely redesigned, trying to avoid too much information being required to get a result in the first instance. The payments come only once a month so there is no need to display a fully interactive graph. Instead, I focused on the previous month with easy access to pick a date and specific property.
Removed a few steps to filter properties which helped me improve the look, feel and the most important - usability.
Now the process has been split into multiple steps. This allowed me to reach the listing/property page even without specifying any dates or other information.
Studies suggest that people make a subconscious judgment about a product within 90 seconds of initial viewing. Up to 90% of that assessment is based on colour alone.
Nowadays, communication is even more integrated into the user’s lifestyle. I’ve included a new feature which allows the user to connect within their network and to see the latest properties chosen by them, including some quick feedback about it (i.e. like / dislike). I’ve relegated this feature to the “Help” section as I wanted to collect more data about it before rolling it out across other sections.
An easy-to-use three stepped process helps users avoid frustration and successfully complete a primary task.
Based on the assumptions I took from the personas, the result of the “Update” section can be customised using the information from on user behaviour.