The BBC offers such a large, public platform for creative expression and exposure.

What’s also exciting is that it’s modelled to be iterative, refreshed and expanded by as many collaborators as we see relevant for the audience and channel.

Color plays more of a role than just for identification.

Studies suggest that people make a subconscious judgment about a product within 90 seconds of initial viewing. Up to 90% of that assessment is based on colour alone.

Colors have the power to influence people’s moods which is why there are certain colors which are more predominant in sports than others.

  • Sunglow

    #FFD230

  • Black & White

    #000 / #fff

  • Denim

    #1188BB

Web aplication

6 Key points for better UX.

Letting Simplicity Rule

Humanizing Technology

Making it Personal

Everything Findable

Color scheme

Real-time data

Build for the user.

Any sports fan can attest that an organized stats feed is crucial to tracking the season, which is why this app is a key player in the game. The layout is intuitive, and the straightforward design makes navigation simple and easy to digest all the updates/news.