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The BBC offers one of the world’s largest public platforms for creative expression and exposure.

What makes it especially exciting is its iterative nature — a system designed to be refreshed, expanded and shaped collaboratively to meet the needs of different audiences and channels.

BBC Sport platform concept layout
Colour plays a far deeper role than simple identification.

Studies show people form a subconscious judgement within 90 seconds of viewing a product — and up to 90% of that judgement is influenced by colour alone.

In sports, colour is particularly powerful, helping amplify emotion, energy and momentum.

  • Sunglow

    #FFD230

  • Black & White

    #000 / #fff

  • Denim

    #1188BB

BBC Sport homepage wireframe concept
BBC Sport homepage visual design concept

Web application

To improve usability across the web experience, the design follows six core principles:

Let simplicity rule

Humanise the technology

Make it personal

Improved UX

Powerfull UI

Surface real-time data

BBC Sport mobile app concept

Built for the user.

For sports fans, an organised and reliable stats feed is essential for tracking leagues, players and matches.